Privacy Policy

The good folks at Automattic, who provide, have graciously decided to make their Privacy Policy available under a Creative Commons Sharealike license, which means anyone is more than welcome to steal it and repurpose it for their own use, as long as the references to WordPress are replaced. We’ve done just that, found below. (No need to recreate the wheel.)

Our Policy

Your privacy is critically important to us. At BookTrailr we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.

It is BookTrailr’s policy to respect your privacy regarding any information we may collect while operating our websites. This Privacy Policy governs the manner in which BookTrailr collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by BookTrailr.

Website Visitors

Like most website operators, BookTrailr collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. BookTrailr’s purpose in collecting non-personally identifying information is to better understand how BookTrailr’s visitors use its website. From time to time, BookTrailr may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. BookTrailr also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on BookTrailr posts. BookTrailr only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to BookTrailr’s websites choose to interact with BookTrailr in ways that require BookTrailr to gather personally-identifying information. The amount and type of information that BookTrailr gathers depends on the nature of the interaction. For example, we ask visitors who submit book trailers on to provide their email address. Those who engage in transactions with BookTrailr are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, BookTrailr collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with BookTrailr. BookTrailr does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

BookTrailr may collect statistics about the behavior of visitors to its websites. For instance, BookTrailr may monitor the most popular postsĀ on the site or use spam screening services to help identify spam. BookTrailr may display this information publicly or provide it to others. However, BookTrailr does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

BookTrailr discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on BookTrailr’s behalf or to provide services available at BookTrailr’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using BookTrailr’s websites, you consent to the transfer of such information to them. BookTrailr will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, BookTrailr discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when BookTrailr believes in good faith that disclosure is reasonably necessary to protect the property or rights of BookTrailr, third parties or the public at large. If you are a registered user of BookTrailr and have supplied your email address, BookTrailr may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with BookTrailr and our products and services. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. BookTrailr takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. BookTrailr uses cookies to help BookTrailr identify and track visitors, their usage of the BookTrailr website, and their website access preferences. BookTrailr visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using BookTrailr’s websites, with the drawback that certain features of BookTrailr’s websites may not function properly without the aid of cookies.

Business Transfers

If BookTrailr, or substantially all of its assets, were acquired, or in the unlikely event that BookTrailr goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of BookTrailr may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at This Privacy Policy covers the use of cookies by BookTrailr and does not cover the use of cookies by any advertisers.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Privacy Policy Changes

Although most changes are likely to be minor, BookTrailr may change its Privacy Policy from time to time, and in BookTrailr’s sole discretion. BookTrailr encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

BookTrailr, a Novel Ventures, LLC Company
4833 Front St. #B-125
Castle Rock, CO 80104

This document was last updated on JuneĀ 5, 2014.